Global Marketing: Strategy, Practice, and Cases Contributor(s): Alon, Ilan (Author), Jaffe, Eugene (Author), Prange, Christiane (Author) |
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ISBN: 0367196093 ISBN-13: 9780367196097 Publisher: Routledge OUR PRICE: $87.39 Product Type: Paperback - Other Formats Published: August 2020 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Multilevel - Business & Economics | International - Marketing - Business & Economics | Strategic Planning |
Dewey: 658.84 |
LCCN: 2020011555 |
Physical Information: 1.34" H x 8" W x 10" (2.87 lbs) 666 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:
Covering key topics not found in competing books, Global Marketing will equip today's students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor's manual with test questions, as well as additional exercises and examples for in-class use. |