| Managing Quality Cultural Tourism Contributor(s): Boniface, Priscilla (Author) |
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ISBN: 0415099854 ISBN-13: 9780415099851 Publisher: Routledge OUR PRICE: $152.00 Product Type: Hardcover - Other Formats Published: November 1995 Annotation: b /b b i Managing Quality Cultural Tourism /i /b is an authoritative look at how to manage cultural tourist sites to best meet the needs of the vistors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. This volume provides invaluable background to cultural tourism and then focuses on some of the important issues involved with the managing of a heritage site--education, entertainment and preservation, and considers appropriate ways of dealing with the needs of the tourist, the presenters and the cultural site. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - General - Business & Economics | Museum Administration And Museology - Social Science | Archaeology |
| Dewey: 338.479 |
| LCCN: 95007782 |
| Lexile Measure: 1520 |
| Series: Gender in Performance |
| Physical Information: 0.62" H x 7.04" W x 9.94" (0.98 lbs) 144 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. |