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Working for McDonald's in Europe: The Unequal Struggle
Contributor(s): Royle, Tony (Author)
ISBN: 0415207878     ISBN-13: 9780415207874
Publisher: Routledge
OUR PRICE:   $33.20  
Product Type: Paperback - Other Formats
Published: December 2000
Qty:
Annotation: The McDonald's Corporation is not only the largest system- wide sales service in the world, it is a phenomenon in its own right, and is now recognized as one of the most famous brands in the world. A detailed analysis examining the extent to which McDonald's Corporation adapts or imposes its labor relations policies, this volume provides a real life case study showing the interaction between a global, multi-national enterprise and the regulatory systems of a number of different European countries. Areas covered include union strategies, legislatively underpinned systems of co-determination, consultation and collective bargaining, and European legislation, in particular the McDonald's European Works Council.
Additional Information
BISAC Categories:
- Political Science | Labor & Industrial Relations
- Business & Economics | Small Business - General
- Business & Economics | International - General
Dewey: 331.094
LCCN: 00055342
Series: Routledge Studies in Employment Relations
Physical Information: 0.62" H x 6.16" W x 9.15" (0.86 lbs) 256 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

The McDonald's Corporation is not only the largest system-wide sales service in the world, it is a phenomenon in its own right, and is now recognized as the most famous brand in the world. By providing a detailed analysis of the extent to which the McDonald's Corporation adapts or imposes its labour relations policies in Europe, this volume represents a real life case study revealing the interaction between a global multi-national enterprise and the regulatory systems of a number of different European countries. Key features include:

* an overview of the McDonald's Corporation's development and structure
* an analysis of its corporate culture and the issues of franchising
* an examination of key union strategies, including systems of co-determination, consultation and collective-bargaining
* a chapter dealing specifically with European legislation, in particular the McDonald's European Works Council

The author systematically analyzes the conflict between the McDonald's Corporation and the industrial relations systems of the European countries within which it operates, and exposes this conflict as an 'unequal struggle' between economic liberalism and collectivism.