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Football Goes East: Business, Culture and the People's Game in East Asia
Contributor(s): Horne, John (Author), Manzenreiter, Wolfram (Author)
ISBN: 0415318971     ISBN-13: 9780415318976
Publisher: Routledge
OUR PRICE:   $190.00  
Product Type: Hardcover - Other Formats
Published: October 2004
Qty:
Annotation: Global popular culture and big business have revolutionized the East in a generation. British football, sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.
The development of British football as a major participatory sport in Japan, Korea, and China makes it a fascinating case study for analysis of the complex relationship between sport, culture, society, and economy in the East. The sport is also a useful entry point for examination of the phenomena of increasing globalization, and this theme is widely discussed.
Additional Information
BISAC Categories:
- Sports & Recreation | Soccer
Dewey: 796.334
LCCN: 2004046841
Physical Information: 0.81" H x 6.1" W x 9.42" (1.24 lbs) 288 pages
Themes:
- Cultural Region - Chinese
- Cultural Region - East Asian
- Cultural Region - Japanese
 
Descriptions, Reviews, Etc.
Publisher Description:

Global popular culture and big business have revolutionised the East in a generation. Football, Sport of the masses and now commercial super power, has travelled with this tide of change in the East in its own right.

The development of football as a major participatory sport in Japan, Korea and China makes it an ideal case study for analysis of the complex relationship between sport, culture, society and economy in the East. Football is also a useful entry point for examination of the phenomena of increasing globalisation, and this theme is widely discussed.

This broad ranging collection of essays includes:

- Social change and national identity
- Women's football and gender traditions
- Finance and investment in football
- The development of professional football
- Football and the media
- Football Fans, 'hooligans' and soccer supporter culture