| The Retailing Reader Revised Edition Contributor(s): Dawson, John (Editor), Findlay, Anne (Editor), Sparks, Leigh (Editor) |
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ISBN: 0415356393 ISBN-13: 9780415356398 Publisher: Routledge OUR PRICE: $87.29 Product Type: Paperback - Other Formats Published: December 2006 Annotation: P Presenting an international and multidisciplinary collection of articles, case studies, histories and readings, this text captures the core functions, behaviours and approaches within retailing. It will be of interest to all those who study or work in the area. /P P /P P The text??'s emphasis is on research that informs the current debates about the practice of retailing, drawing on recent and classic articles and readings published by experts in the field. Each of the six sections is prefaced with an editorial introduction which sets the selected material within the overall context and direction of retail change. Each individual reading is then introduced by a brief discussion of the author and the criteria for the selection of their work. The text is supported by a case studies section which provides specific illustrations of significant retail change /P P /P P This text collates an extensive body of topical work in one volume and will be a valuable resource for students of retailing, marketing, business and management. /P P /P |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Marketing - General - Business & Economics | Sales & Selling - General |
| Dewey: 658.87 |
| LCCN: 2007038210 |
| Physical Information: 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Most of us think we know something about retailing: we shop, we buy, we consume. But retailing, perhaps more than any other economic sector, has been transformed fundamentally over the last thirty years, both economically and culturally. Featuring work from seminal theorists in the area and charting the development of retailing as an important discipline in its own right, this superb volume examines the key themes in contemporary retailing. Organized into five sections, each of which includes an illuminating editorial overview, The Retailing Reader examines:
Extensive case studies include an analysis of the British grocery market, the strategies embodied by Nike Town stores, and the development of retail economies in China and Latin America. The Retailing Reader presents a comprehensive overview of this important area of study, and is an ideal companion for any student of retailing, marketing or business and management. |