| Revealing Corporate Brands Revised Edition Contributor(s): Balmer, John (Editor) |
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ISBN: 0415370876 ISBN-13: 9780415370875 Publisher: Routledge OUR PRICE: $47.45 Product Type: Paperback Published: January 2026 This item may be ordered no more than 25 days prior to its publication date of January 5, 2026 |
| Additional Information |
| BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Management - General - Business & Economics | Corporate & Business History - General |
| Dewey: 658.827 |
| Physical Information: 352 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The last fifteen years has witnessed increased academic and practitioner interest in 'corporate branding' studies. This text gathers together an anthology of articles relating to corporate brands, supplemented with incisive commentary from the editor. It contains a selection of articles arranged in the following themes:
Original and unique, this book is the first major academic text on corporate branding, breaking new ground, and merging theory with practice. Each section is introduced by the editor, and each article is then contextualized and analyzed in depth. Including case studies, question and answer sections and an overriding international perspective, this text is an invaluable and exciting summary of a complex and extremely important subject. |