Applied Public Relations: Cases in Stakeholder Management Contributor(s): Richardson, Kathy Brittain (Author), Hinton, Marcie (Author) |
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ISBN: 0415526582 ISBN-13: 9780415526586 Publisher: Routledge OUR PRICE: $190.00 Product Type: Hardcover - Other Formats Published: April 2015 |
Additional Information |
BISAC Categories: - Language Arts & Disciplines | Communication Studies - Language Arts & Disciplines | Journalism - Business & Economics | Public Relations |
Dewey: 659.2 |
LCCN: 2014036972 |
Series: Routledge Communication |
Physical Information: 0.7" H x 6.2" W x 9.2" (1.05 lbs) 258 pages |
Descriptions, Reviews, Etc. |
Publisher Description: With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries, locations, and settings, Kathy Richardson and Marcie Hinton examine how real organizations develop and maintain their relationships, offering valuable insights into business and organizational management practices. The book's organization of case studies allows instructors to use the text in several ways: instructors can focus on specific stakeholders by using the chapters presented; they can focus on particular issues, such as labor relations or crisis management by selecting cases from within several chapters; or they can select cases that contrast campaigns with ongoing programs or managerial behaviors. A focus on ethics and social responsibility underlies the book, and students are challenged to assess the effectiveness of the practices outlined and understand the ethical implications of those choices. This Third Edition features:
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