Limit this search to....

E-Marketing in Sport
Contributor(s): Edwards, Allan (Author), Chadwick, Simon (Author)
ISBN: 0415577101     ISBN-13: 9780415577106
Publisher: Routledge
OUR PRICE:   $55.39  
Product Type: Paperback - Other Formats
Published: January 2021
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Industries - Park & Recreation Management
- Business & Economics | E-commerce - Internet Marketing
Dewey: 796.069
Series: Foundations of Sport Management
Physical Information: 288 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport.

The book explores every key aspect of e-marketing and digital media in sport business, including:

  • e-commerce, from ticketing and retailing to digital entrepreneurship
  • electronic customer relationship management
  • new digital media, such as digital radio, mobile devices and 3D TV
  • social networking sites such as Facebook and Twitter
  • changing consumer behaviours
  • e-loyalty
  • security and ethics.

Illustrated throughout with real world examples and data, and including useful features in every chapter, such as summaries, insight boxes and key definitions, this book is the perfect companion to any course on contemporary sport marketing and an essential reference for all professional marketers working in sport.