E-Marketing in Sport Contributor(s): Edwards, Allan (Author), Chadwick, Simon (Author) |
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ISBN: 0415577101 ISBN-13: 9780415577106 Publisher: Routledge OUR PRICE: $55.39 Product Type: Paperback - Other Formats Published: January 2021 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Park & Recreation Management - Business & Economics | E-commerce - Internet Marketing |
Dewey: 796.069 |
Series: Foundations of Sport Management |
Physical Information: 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Just like any other sector of contemporary business, sport has been transformed by the advent of digital media. In this ground-breaking text, Allan Edwards and Simon Chadwick examine the impact that e-marketing techniques are having on sport business and offer a complete guide to the effective use of e-marketing in sport. The book explores every key aspect of e-marketing and digital media in sport business, including:
Illustrated throughout with real world examples and data, and including useful features in every chapter, such as summaries, insight boxes and key definitions, this book is the perfect companion to any course on contemporary sport marketing and an essential reference for all professional marketers working in sport. |