| The Routledge Companion to the Future of Marketing Contributor(s): Moutinho, Luiz (Editor), Bigné, Enrique (Editor), Manrai, Ajay K. (Editor) |
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ISBN: 0415625920 ISBN-13: 9780415625920 Publisher: Routledge OUR PRICE: $275.50 Product Type: Hardcover - Other Formats Published: December 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General - Business & Economics | Management - General |
| Dewey: 658 |
| LCCN: 2013022936 |
| Series: Routledge Companions in Business, Management and Accounting |
| Physical Information: 1.2" H x 7.1" W x 10.1" (2.25 lbs) 474 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing. This prestigious collection aims to challenge the mindset of academics, moving their thinking processes from current thinking into new perspectives and advances in marketing knowledge. Selected Contents: Part 1: New Paradigms and Philosophical Insights Part 2: Contributions from other Scientific Fields Part 3: Reconnecting with Consumers and Markets Part 4: New Methodological Insights in Scholarly Research in the Field |