Managing Quality Cultural Tourism Contributor(s): Boniface, Priscilla (Author) |
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ISBN: 041564237X ISBN-13: 9780415642378 Publisher: Routledge OUR PRICE: $63.64 Product Type: Paperback - Other Formats Published: December 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - General - Business & Economics | Museum Administration And Museology - Social Science | Archaeology |
Dewey: 338.479 |
Lexile Measure: 1520 |
Physical Information: 140 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Managing Quality Cultural Tourism is an authoritative look at how to manage cultural tourist sites to best meet the needs of the visitors, the presenters and the site itself. As cultural tourism increases the management of heritage sites becomes more complex. Priscilla Boniface addresses these crucial management issues using a marketing approach to identify the needs of all concerned. |