Marketing Database Analytics: Transforming Data for Competitive Advantage Contributor(s): Banasiewicz, Andrew D. (Author) |
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ISBN: 0415657881 ISBN-13: 9780415657884 Publisher: Routledge OUR PRICE: $75.00 Product Type: Paperback - Other Formats Published: May 2013 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - Research - Business & Economics | Decision Making & Problem Solving - Business & Economics | Statistics |
Dewey: 658.800 |
LCCN: 2012030597 |
Physical Information: 0.9" H x 6.8" W x 9.5" (1.58 lbs) 400 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Marketing Database Analytics presents a step-by-step process for understanding and interpreting data in order to gain insights to drive business decisions. One of the core elements of measuring marketing effectiveness is through the collection of appropriate data, but this data is nothing but numbers unless it is analyzed meaningfully.
Banasiewicz integrates his knowledge from both his academic training and professional experience, providing a thorough, comprehensive approach that will serve graduate students of marketing research and analytics well. |