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Public Relations: The Basics
Contributor(s): Smith, Ron (Author)
ISBN: 0415675839     ISBN-13: 9780415675833
Publisher: Routledge
OUR PRICE:   $25.60  
Product Type: Paperback - Other Formats
Published: August 2013
* Not available - Not in print at this time *
Additional Information
BISAC Categories:
- Business & Economics | Public Relations
- Social Science | Media Studies
Dewey: 659.2
LCCN: 2013005178
Series: Basics
Physical Information: 0.7" H x 5" W x 7.7" (0.65 lbs) 278 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field:

  • The four key phases of public relations campaigns: research, strategy, tactics and evaluation.

  • History and evolution of public relations.

  • Basic concepts of the profession: ethics, professionalism and theoretical underpinnings.

Contemporary international case studies are woven throughout the text ensuring that the book is relevant to a global audience. It also features a glossary and an appendix on first steps towards a career in public relations making this the book the ideal starting point for anyone new to the study of public relations.