| Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market Contributor(s): Turnbull, Peter W. (Editor), Valla, Jean-Paul (Editor) |
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ISBN: 0415752167 ISBN-13: 9780415752169 Publisher: Routledge OUR PRICE: $56.04 Product Type: Paperback - Other Formats Published: December 2014 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Reference |
| Dewey: 658.848 |
| Series: Routledge Library Editions: International Business |
| Physical Information: 324 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe. |