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International Marketing: Strategy and Theory
Contributor(s): Onkvisit, Sak (Author), Shaw, John (Author)
ISBN: 0415772621     ISBN-13: 9780415772624
Publisher: Routledge
OUR PRICE:   $123.50  
Product Type: Paperback - Other Formats
Published: December 2008
Qty:
Annotation:

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.
The 5th edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face everyday. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than an anecodotal or descriptive one alone. A companion website provides additional material for lecturers and students alike.
Additional Information
BISAC Categories:
- Business & Economics | International - Marketing
- Business & Economics | Marketing - Multilevel
Dewey: 658.84
LCCN: 2007048946
Physical Information: 1.3" H x 7.4" W x 9.7" (3.45 lbs) 736 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

Marketing is a universal activity that is widely applicable, regardless of the political, social or economic systems of a particular country. However, this doesn't mean that consumers in different parts of the world should be satisfied in the same way.

The fifth edition of International Marketing has been written to enable managers and scholars to meet the international challenges they face every day. It provides the solid foundation required to understand the complexities of marketing on a global scale.

Fully updated, this book includes topical case studies, examples of contemporary marketing campaigns, the most relevant discussion topics and up-to-date theories, references and research findings. It is this combination of theory and practice that makes this textbook truly unique, presenting a fully rounded view of the topic rather than solely an anecdotal or descriptive one.