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Marketing: The Basics
Contributor(s): Moore, Karl (Author), Pareek, Niketh (Author)
ISBN: 0415778999     ISBN-13: 9780415778992
Publisher: Routledge
OUR PRICE:   $118.75  
Product Type: Hardcover
Published: November 2009
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Annotation:

Ranging from the essentials of e-commerce to more traditional marketing approaches, this updated introduction tells you everything you need to know about the aims and techniques of marketing in the 21st century.
Additional Information
BISAC Categories:
- Business & Economics | Marketing - General
- Business & Economics | Management - General
Dewey: 658.8
Series: Basics
Physical Information: 0.9" H x 5.2" W x 7.8" (0.80 lbs) 254 pages
 
Descriptions, Reviews, Etc.
Publisher Description:

'...a punchy, stripped-down version of what marketing is all about.' - The Times Higher Education Supplement

If you have a product you're looking to market, or you're seeking to learn more about the potential of online marketing, Marketing: The Basics tells you everything you need to know about the techniques marketers use to push their product to the 'tipping point'. The essentials of e-commerce are explored and explained, along side more traditional marketing approaches in this revised and updated new edition. This book:

  • Explains the fundamentals of marketing and useful concepts such as the Long Tail

  • Includes an international range of topical case studies, such as Obama's presidential campaign, Facebook, and Google

  • Also includes a glossary of terms, guides to further reading and critical questions to assist further thinking and study

This lively and user-friendly introduction is perfect for professionals seeking to learn more about subject, and recommended for sixth-form, first-year undergraduate and MBA students.