| The Routledge Companion to Arts Marketing Contributor(s): O'Reilly, Daragh (Editor), Rentschler, Ruth (Editor), Kirchner, Theresa (Editor) |
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ISBN: 041578350X ISBN-13: 9780415783507 Publisher: Routledge OUR PRICE: $308.75 Product Type: Hardcover - Other Formats Published: December 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Art | Popular Culture - Art | Museum Studies |
| Dewey: 700.688 |
| LCCN: 2013014082 |
| Series: Routledge Companions in Business, Management and Accounting |
| Physical Information: 1.1" H x 7" W x 9.8" (2.05 lbs) 416 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames arts marketing in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a comprehensive, up-to-date reference guide that incorporates current analyses of arts marketing topics by leaders of academic research in the field. As such, it will be a key resource for the next generation of arts marketing scholars and teachers and will constitute the single most authoritative guide on the subject internationally. |