| The Americanisation of European Business Contributor(s): Kipping, Matthias (Editor), Bjarnar, Ove (Editor) |
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ISBN: 0415862523 ISBN-13: 9780415862523 Publisher: Routledge OUR PRICE: $61.70 Product Type: Paperback - Other Formats Published: May 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Economic History - Business & Economics | International - General - Business & Economics | Management - General |
| Dewey: 658.009 |
| Lexile Measure: 1670 |
| Series: Routledge International Studies in Business History |
| Physical Information: 0.54" H x 6.14" W x 9.21" (0.81 lbs) 256 pages |
| Themes: - Chronological Period - 1940's - Chronological Period - 1950's - Chronological Period - 1960's |
| Descriptions, Reviews, Etc. |
| Publisher Description: This book examines the mechanisms and channels through which American managerial know-how and US management models were transferred to Europe after 1945, as well as the actual influence on European industries, companies and regions in the 1950s and 1960s. It explores the role of the European Productivity Agency, business leaders, US multinationals, regional networks and institutions, as well as the actual transfer process and potential political, cultural and institutional barriers. The final section contains the cases of three European companies which adopted American Management methods to a considerable extent during the 1950s and 1960s. |