The Essentials of Marketing Research Contributor(s): Silver, Lawrence (Author), Stevens, Robert E. (Author), Wrenn, Bruce (Author) |
|
ISBN: 0415899281 ISBN-13: 9780415899284 Publisher: Routledge OUR PRICE: $95.00 Product Type: Paperback - Other Formats Published: October 2012 |
Additional Information |
BISAC Categories: - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - Research - Business & Economics | Statistics |
Dewey: 658.83 |
LCCN: 2012016995 |
Physical Information: 0.8" H x 7" W x 9.9" (1.35 lbs) 366 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including:
With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills. |