| For God, Country & Coca-Cola: The Definitive History of the Great American Soft Drink and the Company That Makes It Revised, Expand Edition Contributor(s): Pendergrast, Mark (Author) |
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ISBN: 0465029175 ISBN-13: 9780465029174 Publisher: Basic Books OUR PRICE: $20.69 Product Type: Paperback Published: May 2013 |
| Additional Information |
| BISAC Categories: - Business & Economics | Corporate & Business History - General - Business & Economics | Industries - Food Industry - History | United States - 20th Century |
| Dewey: 338.766 |
| LCCN: 2012051356 |
| Physical Information: 1.7" H x 6.1" W x 9" (1.55 lbs) 560 pages |
| Themes: - Chronological Period - 1851-1899 - Chronological Period - 20th Century - Chronological Period - 21st Century |
| Descriptions, Reviews, Etc. |
| Publisher Description: For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company -- and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world -- this is business history at its best: in fact, The Real Thing. |