Branded!: How Retailers Engage Consumers with Social Media and Mobility Contributor(s): Brennan, Bernie (Author), Schafer, Lori (Author) |
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ISBN: 0470768673 ISBN-13: 9780470768679 Publisher: Wiley OUR PRICE: $26.96 Product Type: Hardcover - Other Formats Published: October 2010 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - Retailing |
Dewey: 658.872 |
LCCN: 2010029406 |
Series: Wiley & SAS Business |
Physical Information: 1" H x 6.37" W x 9.09" (1.05 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Written through the eyes of retail and technology executives, Branded explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded :
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