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Branded!: How Retailers Engage Consumers with Social Media and Mobility
Contributor(s): Brennan, Bernie (Author), Schafer, Lori (Author)
ISBN: 0470768673     ISBN-13: 9780470768679
Publisher: Wiley
OUR PRICE:   $26.96  
Product Type: Hardcover - Other Formats
Published: October 2010
Qty:
Temporarily out of stock - Will ship within 2 to 5 weeks
Additional Information
BISAC Categories:
- Business & Economics | Industries - Retailing
Dewey: 658.872
LCCN: 2010029406
Series: Wiley & SAS Business
Physical Information: 1" H x 6.37" W x 9.09" (1.05 lbs) 288 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
Written through the eyes of retail and technology executives, Branded explores retailers who are successfully implementing social media and mobility strategies.
Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded :
  • Provides a clear review of social media as well as the rapid changes in the development and use of mobility.
  • Demonstrates why retailers cannot 'wait and see', and must move rapidly
  • Shows how each company's social media and mobility initiatives are based on the individual personality of the company.
  • Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data