Buy Now C Contributor(s): Cesari (Author), Kelly (Author), Lynch (Author) |
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ISBN: 0470888016 ISBN-13: 9780470888018 Publisher: John Wiley & Sons OUR PRICE: $22.46 Product Type: Hardcover Published: February 2011 |
Additional Information |
BISAC Categories: - Business & Economics | Marketing - General - Business & Economics | Industries - Retailing |
Dewey: 658.872 |
LCCN: 2010037971 |
Physical Information: 0.91" H x 6.37" W x 9.05" (0.90 lbs) 240 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers. In Buy Now , Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
Buy Now to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights. |