| Master Data Management Practic Contributor(s): Cervo (Author), Allen (Author) |
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ISBN: 0470910550 ISBN-13: 9780470910559 Publisher: John Wiley & Sons OUR PRICE: $67.50 Product Type: Hardcover - Other Formats Published: June 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Strategic Planning - Business & Economics | Information Management - Business & Economics | Decision Making & Problem Solving |
| Dewey: 658.403 |
| LCCN: 2011007523 |
| Series: Wiley Corporate F&A (Hardcover) |
| Physical Information: 0.94" H x 6.41" W x 9.27" (1.01 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: In this book, authors Dalton Cervo and Mark Allen show you how to implement Master Data Management (MDM) within your business model to create a more quality controlled approach. Focusing on techniques that can improve data quality management, lower data maintenance costs, reduce corporate and compliance risks, and drive increased efficiency in customer data management practices, the book will guide you in successfully managing and maintaining your customer master data. You'll find the expert guidance you need, complete with tables, graphs, and charts, in planning, implementing, and managing MDM. |