Essentials of Trademarks and Unfair Competition Contributor(s): Shilling, Dana (Author) |
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ISBN: 0471209414 ISBN-13: 9780471209416 Publisher: Wiley OUR PRICE: $37.00 Product Type: Paperback - Other Formats Published: March 2002 Annotation: ESSENTIALS OF TRADEMARKS AND UNFAIR COMPETITION Full of valuable tips, techniques, illustrative real-world examples, exhibits, and best practices, this handy and concise paperback will help you stay up to date on the newest thinking, strategies, developments, and technologies in trademarks and unfair competition. "This is an extremely well-conceived, clearly written, and authoritative presentation of several related intellectual property disciplines. It will be valuable both to business executives and nonspecialized lawyers. Serious readers should get up to speed rapidly because Ms. Shilling focuses on the real issues in an effective, user-friendly manner." "Dana Shilling has written a work that should be the new, first stop for junior associates or experienced general practitioners alike delving into their first serious engagement with the law of trademark and unfair competition. In a terse but accessible style she has touched on most of the major issues in these developing areas and has done so with a minimum of jargon, 'inside baseball, ' and bias in an area rife with vested litigation and economic interests. No other book presently available fits quite this niche." The Wiley Essentials Series-because the business world is always changing...and so should you. |
Additional Information |
BISAC Categories: - Law | Intellectual Property - Trademark |
Dewey: 346.730 |
LCCN: 2002284858 |
Series: Essentials Series |
Physical Information: 0.79" H x 6.18" W x 8.93" (0.86 lbs) 288 pages |
Descriptions, Reviews, Etc. |
Publisher Description: Der Band bietet eine prägnante, praktische und verständliche Einführung in das Markenzeichengesetz und das Gesetz gegen unlauteren Wettbewerb. Erläutert anschaulich den Begriff Markenzeichen und beschreibt das gesamte Spektrum der Unterscheidungskraft von Markenzeichen. Beschreibt Vorteile, Vorgehensweise und Strategien für die Eintragung eines Markenzeichens bei Patentamt und Markenstelle. Enthält Tipps und Techniken für Rechtsübergang und Lizenzerteilung von Marken. Bietet fundierten Rat, wie man auf unlauteren Wettbewerb reagieren kann, z.B. mit einstweiliger Verfügung, Klagebeantwortung, alternativer Streitabwicklung, und dem Lanham Act (amerikanisches Warenzeichengesetz von 1946). Mit Musterformularen und -dokumenten für die Eintragung einer Marke. |