| Bankers in the Selling Role: A Consultative Guide to Cross-Selling Financial Services Revised Edition Contributor(s): Richardson, Linda (Author) |
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ISBN: 0471572659 ISBN-13: 9780471572657 Publisher: John Wiley & Sons, Inc. OUR PRICE: $40.46 Product Type: Paperback - Other Formats Published: March 1992 Annotation: Intended to develop the essential selling skills needed to effectively market the broad range of credit and noncredit services banks now offer. Assist bankers in their roles as financial consultants to their customers. Updated and revised, it offers bankers a framework they can use to assess their sales effectiveness, improve their post-sales-call evaluation, and recover during a call. |
| Additional Information |
| BISAC Categories: - Business & Economics | Banks & Banking - Business & Economics | Finance - General |
| Dewey: 332.106 |
| Physical Information: 0.46" H x 6.14" W x 9.02" (0.65 lbs) 177 pages |