| Public Relations for Dummies Contributor(s): Yaverbaum, Eric (Author), Bly, Robert (With), Benun, Ilise (With) |
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ISBN: 0471772720 ISBN-13: 9780471772729 Publisher: John Wiley & Sons OUR PRICE: $22.49 Product Type: Paperback - Other Formats Published: June 2006 Annotation: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to Map a winning PR strategy Grab attention with press releases, interviews, and events Cultivate good media relations Get print, TV, radio, and Internet coverage Manage a PR crisis |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations |
| Dewey: 659.2 |
| LCCN: 2006922427 |
| Series: For Dummies |
| Physical Information: 0.9" H x 7.3" W x 9.2" (1.15 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis |