| Trade Marks and Brands: An Interdisciplinary Critique Contributor(s): Bently, Lionel (Editor), Davis, Jennifer (Editor), Ginsburg, Jane C. (Editor) |
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ISBN: 0521187923 ISBN-13: 9780521187923 Publisher: Cambridge University Press OUR PRICE: $62.69 Product Type: Paperback - Other Formats Published: March 2011 |
| Additional Information |
| BISAC Categories: - Law | Intellectual Property - Trademark |
| Dewey: 346.048 |
| Series: Cambridge Intellectual Property and Information Law |
| Physical Information: 0.95" H x 6" W x 9" (1.38 lbs) 472 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Developments in trade marks law have called into question a variety of basic features, as well as bolder extensions, of legal protection. Other disciplines can help us think about fundamental issues such as: what is a trade mark? What does it do? What should be the scope of its protection? This volume assembles essays examining trade marks and brands from a multiplicity of fields: from business history, marketing, linguistics, legal history, philosophy, sociology and geography. Each chapter pairs lawyers' and non-lawyers' perspectives, so that each commentator addresses and critiques his or her counterpart's analysis. The perspectives of non-legal fields are intended to enrich legal academics' and practitioners' reflections about trade marks, and to expose lawyers, judges and policy-makers to ideas, concepts and methods that could prove to be of particular importance in the development of positive law. |