| Television and Its Viewers: Cultivation Theory and Research Contributor(s): Shanahan, James (Author), Morgan, Michael (Author) |
|
 |
ISBN: 0521587557 ISBN-13: 9780521587556 Publisher: Cambridge University Press OUR PRICE: $39.89 Product Type: Paperback - Other Formats Published: September 1999 Annotation: How does television influence people? "Cultivation" research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology. |
| Additional Information |
| BISAC Categories: - Performing Arts | Television - History & Criticism - Social Science | Popular Culture - Social Science | Sociology - General |
| Dewey: 302.234 |
| LCCN: 98-48327 |
| Lexile Measure: 1430 |
| Physical Information: 0.72" H x 6.03" W x 8.99" (1.01 lbs) 284 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: How does television influence people? Cultivation research examines the relationship between how much television people watch and what they believe: avid viewers' beliefs are very different from those of occasional viewers. James Shanahan and Michael Morgan, leading scholars in this field, explore the differences in viewers' beliefs on issues such as violence, sex roles and political attitudes. Their compelling account, the first book-length study of this important and controversial area, will be of interest to students and scholars in communication, sociology, political science and psychology. |