| The Innovation Marathon: Lessons from High Technology Firms Contributor(s): Jelinek, Mariann (Author), Schoonhoven, Claudia Bird (Author) |
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ISBN: 0631153926 ISBN-13: 9780631153924 Publisher: Wiley-Blackwell OUR PRICE: $47.45 Product Type: Hardcover - Other Formats Published: January 1991 Annotation: US microelectronics firms face one of the most intensely competitive business environments in the world. Like a host of other industries, its stakes are the rich US domestic market and a burgeoning global market as well. Foreign firms often come to the fray with government subsidies and tariff barriers, while the US competitors typically must go it alone amidst high wages, high capital costs, price pressures and torrid technological change. But the electronics environment isn't unique; it is only the leading edge of competitive circumstances becoming widely visible on all sides. In automobiles, textiles, steel and other basics, as well as newer service businesses, intense global competition from increasingly skilled rivals is a fact of life. In such markets, success lies in repeated, successful innovation coupled with effective business control. "The Innovation Marathon" explodes several myths: |
| Additional Information |
| BISAC Categories: - Business & Economics | Industrial Management - Business & Economics | Industries - General - Technology & Engineering | Electronics - Microelectronics |
| Dewey: 338.456 |
| LCCN: 89-18614 |
| Physical Information: 1.38" H x 6.4" W x 9.36" (2.05 lbs) 480 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Innovation Marathon offers a guidance from the experience of successful firms on how to achieve continuing innovation, intense employee commitment, simultaneous high creativity and tight control, and flexible responses to rapid change. |