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Cases in Retailing: A Naturalistic Approach
Contributor(s): Hart, Cathy (Editor), Kirkup, Malcolm (Editor), Walley, Paul (Editor)
ISBN: 0631201734     ISBN-13: 9780631201731
Publisher: Wiley-Blackwell
OUR PRICE:   $54.10  
Product Type: Paperback - Other Formats
Published: April 1997
Qty:
Annotation: This casebook on retailing contains 18 up-to-date cases collected under four main headings - Marketing & Merchandise Management; Buying/Supplier Relationships & Logistics; Operations and Customer Service; and Human Resource Management. All the cases illustrate commercial issues in the UK retail industry and have each been contributed by a consortium of retail teaching companies (CORTCO), including:


Marks and Spencer.
Sainsbury.
Post Office Counters.
Safeway.
Tesco.
CWS.


The cases have been contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.
Additional Information
BISAC Categories:
- Business & Economics | Industries - Retailing
- Business & Economics | Sales & Selling - General
Dewey: 658.870
LCCN: 96-24660
Series: Arts; 73
Physical Information: 0.89" H x 6" W x 9.04" (0.89 lbs) 264 pages
 
Descriptions, Reviews, Etc.
Publisher Description:
This new casebook on retailing contains 18 up-to-date cases contributed by a team of 22 authors from universities teaching retailing in the UK. The cases focus on the type of operational problems or issues likely to face young graduate managers in multiple retail businesses. The collaboration between major retailers and academic institutions has resulted in each case taking a highly practical, problem-solving approach.