| All Corvettes Are Red Revised Edition Contributor(s): Schefter, James (Author) |
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ISBN: 0671685015 ISBN-13: 9780671685010 Publisher: Gallery Books OUR PRICE: $21.80 Product Type: Paperback - Other Formats Published: January 1998 Annotation: The inside story of the people who made the Corvette a legend for over forty years, "All Corvettes Are Red" is the result of more than eight years of research by the author into every part of the world's #1 automaker. "A true labor of love".--"Booklist". of color photos. |
| Additional Information |
| BISAC Categories: - Transportation | Automotive - General - Business & Economics | Marketing - General - Business & Economics | Industrial Management |
| Dewey: 629.222 |
| Series: Inside the Rebirth of an American Legend |
| Physical Information: 0.98" H x 6.14" W x 9.22" (1.28 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: No other American car carries the mystique of the Corvette, and early in 1997, General Motors unveiled the stunning fifth-generation Corvette to universal acclaim. But GM's triumph was hard-won -- the legendary sports car had nearly fallen victim to internal company politics and a squeeze on profits. In this candid and compelling book, journalist James Schefter reveals the inside story of the people who saved and reinvented the Corvette, from the drawing board to the assembly line. For eight years, Schefter enjoyed unprecedented access to every part of GM, including areas off-limits to many company vice presidents. A true insider, he observed the new Corvette's odyssey from sketch to clay model to prototype to production vehicle. He accompanied test drivers across scorching deserts and snow-packed mountains. And he came to know the fiercely dedicated team of designers, engineers, and executives who fought and achieved their dream: a new Corvette that is better conceived, better built, and less expensive than its predecessors. The Corvette's odyssey to reclaim its glory is a thrilling testament to the endurance of American spirit. |