| Competing on Internet Time: Lessons from Netscape and It's Battle with Microsoft Contributor(s): Cusumano, Michael A. (Author), Yoffie, David B. (Author) |
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ISBN: 0684863456 ISBN-13: 9780684863450 Publisher: Free Press OUR PRICE: $23.70 Product Type: Paperback - Other Formats Published: January 2000 Annotation: This "Business Week" Best Book of 1998 charts the incredible rise of Netscape, which grew from a small start-up to a $7 billion computer software company in less than two years. Line art. |
| Additional Information |
| BISAC Categories: - Computers | History - Business & Economics | Industries - General - Business & Economics | Entrepreneurship |
| Dewey: 338.470 |
| LCCN: 98-37653 |
| Physical Information: 1" H x 6.14" W x 9" (1.30 lbs) 384 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Competing on Internet time means competitive advantage can be won and lost overnight. In this penetrating analysis of strategy-making and product innovation in the dynamic markets of commercial cyberspace, bestselling Microsoft Secrets co-author Michael Cusumano and top competitive strategy expert David Yoffie draw vital lessons from Netscape, the first pure Internet company, and show how it employs the techniques of judo strategy in its pitched battle with Microsoft, the world's largest software producer. With a new afterword updating the events of the year following publication of the hardcover edition, Competing on Internet Time is essential and instructive reading for all managers, engineers, and entrepreneurs who want to succeed in ultra-fast-paced markets. Managers in every high-tech industry will discover a wealth of new ideas on how to create and scale up a new company quickly; how to compete in fast-paced, unpredictable industries; and how to design products for rapidly evolving markets. |