| How To Write An Inspired Creative Brief: 2nd edition Contributor(s): Ibach, Howard (Author) |
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ISBN: 0692425764 ISBN-13: 9780692425763 Publisher: Ibach Media Group LLC OUR PRICE: $13.49 Product Type: Paperback Published: June 2015 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Writing - Business & Economics | Advertising & Promotion - Business & Economics | Marketing - General |
| Dewey: 652 |
| Physical Information: 0.31" H x 6" W x 9" (0.45 lbs) 146 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A graphic textbook that provides a detailed explanation of, and training on how to write, a communications objectives document called the "creative brief." This document is the first step in the creative process used by advertising agencies, in-house creative departments and marketing services companies. |