A Japanese Advertising Agency: An Anthropology of Media and Markets Contributor(s): Moeran, Brian (Author) |
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ISBN: 0700703314 ISBN-13: 9780700703319 Publisher: Routledge OUR PRICE: $171.00 Product Type: Hardcover - Other Formats Published: July 1996 |
Additional Information |
BISAC Categories: - Business & Economics | Industries - General - Social Science | Ethnic Studies - General - Social Science | Regional Studies |
Dewey: 338.476 |
Series: Consumasian Book Series |
Physical Information: 350 pages |
Descriptions, Reviews, Etc. |
Publisher Description: This is the only book of its kind - written by an anthropologist who spent twelve months doing fieldwork in a major Tokyo agency and who has spent the past 30 years studying and living in Japan. |