| The Internationalisation of Retailing Contributor(s): Akehurst, G. (Editor), Alexander, Nicholas (Editor) |
|
 |
ISBN: 071464174X ISBN-13: 9780714641744 Publisher: Routledge OUR PRICE: $42.70 Product Type: Paperback Published: March 1996 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - History | Military - General |
| Dewey: 381.1 |
| LCCN: 95040589 |
| Physical Information: 220 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing. |