| The Internationalisation of Retailing Contributor(s): Akehurst, G. (Editor), Alexander, Nicholas (Editor) |
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ISBN: 0714646482 ISBN-13: 9780714646480 Publisher: Routledge OUR PRICE: $209.00 Product Type: Hardcover - Other Formats Published: March 1996 Annotation: In recent years, the retail competitive environment has been transformed. Retail has been considered national or even local in character. In the 1990s a different environment has emerged. The increasing dominance of distribution channels by large retailers, the emergence of global regional trading areas, such as the Single European Market, and the convergence of international consumer tastes have led to a fundamental shift in perspectives. Today the large retail enterprise which does not think on an international basis faces marginalisation by those competitors who are building international operations. The book brings together leading management researchers in the areas of international retailing. They provide an up-to-date and thought-provoking insight into the mechanisms which are driving forward the internationalisation of retailing. |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing |
| Dewey: 381.1 |
| LCCN: 95040589 |
| Physical Information: 0.77" H x 5.92" W x 8.7" (0.90 lbs) 218 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The large retail enterprise which does not think on an international basis faces marginalization by competitors building international operations. Here, management researchers in the areas of international retailing offer an insight into the mechanisms of the internationalization of retailing. |