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The Commercialisation of Sport
Contributor(s): Slack, Trevor (Editor)
ISBN: 0714650218     ISBN-13: 9780714650210
Publisher: Routledge
OUR PRICE:   $161.50  
Product Type: Hardcover - Other Formats
Published: August 2004
Qty:
Annotation: Since the latter part of the nineteenth century sport has become increasingly commercialised. At no time has this process of commercialisation been more apparent and occurred more rapidly than over the past three decades. There are numerous manifestations of inextricable links that have developed between sport and business. This collection examines five of them in a global context:


? the growth of the sports industry
? the commercialisation of amateur sport
? sport sponsorship; public sector organisations and sport
? and the contribution of television to the commercialisation of sport.

Additional Information
BISAC Categories:
- Sports & Recreation
Dewey: 338.477
LCCN: 2004050837
Physical Information: 1.11" H x 6.52" W x 9.28" (1.60 lbs) 366 pages