| Under the Radar: Starting Your Net Business Witout Venture Capital Contributor(s): Kling, Arnold (Author) |
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ISBN: 0738207748 ISBN-13: 9780738207742 Publisher: Basic Books OUR PRICE: $20.89 Product Type: Paperback Published: October 2002 Annotation: In this distinctive and timely guide, Arnold Kling, an experienced "Netstrapper" who sold his Internet company for $85 million, reveals how he and so many like him are building enduring Web companies by combining traditional entrepreneurial scrappiness with pragmatic adoption of technologies. These are the businesses -- low frills and niche -- that the Web was really built for. In this book he shares their success stories. Along the way he provides practical coaching on every important aspect of launching a solid Internet enterprise -- from evaluating business ideas to finding the most suitable partners to raising capital. His step-by-step guide will help you map out a robust plan and launch a business that is free from market turbulence and investor control. |
| Additional Information |
| BISAC Categories: - Business & Economics |
| Dewey: 658.054 |
| Lexile Measure: 1210 |
| Series: Starting Your Net Business Witout Venture Capital |
| Physical Information: 0.69" H x 6" W x 9" (0.74 lbs) 272 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Forget everything you've ever read about starting an Internet business. Forget the moon-shot IPO's. Forget Silicon Valley and venture capital. The start-ups featured in Forbes, Fortune, and The Industry Standard represent only a sliver of what is happening on the Internet. Under the Radar tells the story of Web companies that bear little resemblance to the cash-burning businesses that were the media darlings before the Internet bubble burst. In this distinctive and timely guide, Arnold Kling, an experienced Netstrapper who sold his Internet start-up for 85 million, introduces the reader to more than two dozen business founders-all of whom launched their sites without venture capital-whose stories inspire and instruct. Kling advises Internet entrepreneurs not to waste time trying to woo big-time investors obsessed with billion-dollar jackpots. Instead, he offers clear, tough-minded coaching on every important aspect of building a real Internet enterprise -from evaluating business ideas to finding the best partners and making wise use of web technology. His step-by-step plan produces solid businesses that are free from market turbulence and investor control, making it easy to operate under the radar. |