| Vernor's Ginger Ale Contributor(s): Wunderlich, Keith (Author) |
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ISBN: 0738551856 ISBN-13: 9780738551852 Publisher: Arcadia Publishing (SC) OUR PRICE: $22.49 Product Type: Paperback - Other Formats Published: April 2008 Annotation: Vernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation. |
| Additional Information |
| BISAC Categories: - History | United States - State & Local - Midwest(ia,il,in,ks,mi,mn,mo,nd,ne,oh,sd,wi - Business & Economics | Corporate & Business History - General - Photography | Subjects & Themes - Historical |
| Dewey: 338.766 |
| LCCN: 2007936195 |
| Series: Images of America (Arcadia Publishing) |
| Physical Information: 0.34" H x 6.65" W x 9.21" (0.71 lbs) 128 pages |
| Themes: - Geographic Orientation - Michigan |
| Descriptions, Reviews, Etc. |
| Publisher Description: Vernor's Ginger Ale has sparkling fizz, a unique taste, and a history that goes back before Coca-Cola, Pepsi, Hires, or Moxie. At over 140 years old, Vernor's is America's oldest continuously produced soft drink. Upon returning from the Civil War in 1866, James Vernor opened a pharmacy in Detroit. He also opened a barrel of ginger ale extract he had created before the war. He discovered the four years of aging had mellowed the taste to perfection. A new "deliciously different" flavor had been created, and Vernor's Ginger Ale was born. From a small drugstore in Detroit to a product enjoyed across America and Canada, Vernor's is a success story. Vernor's is the story of a small back-room product turned into a highly successful brand. Vernor's Ginger Ale takes readers on a journey from pharmacy to factory, from entrepreneur to franchised corporation. |
Contributor Bio(s): Wunderlich, Keith: - Keith Wunderlich has been a collector of Vernor s Ginger Ale history, advertising, and ephemera for over 30 years. He is the founder of the Vernor s Ginger Ale Collectors Club and writes a newsletter about Vernor s. Several of the images come from the impressive archives of the Manning Brothers Historic Photograph Collection and the Detroit Public Library s Burton Historical Collection. Other sources include Superior View, the Flint Journal, the author s personal collection, and other personal collections. |