| The Millennium Election: Communication in the 2000 Campaign Contributor(s): Kaid, Lynda Lee (Editor), Tedesco, John C. (Editor), Bystrom, Dianne G. (Editor) |
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ISBN: 0742525090 ISBN-13: 9780742525092 Publisher: Rowman & Littlefield Publishers OUR PRICE: $159.60 Product Type: Hardcover - Other Formats Published: September 2003 Annotation: The Millennium Election highlights some of the most important campaign communication from the 2000 elections, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters. Visit our website for sample chapters! |
| Additional Information |
| BISAC Categories: - Political Science | Political Process - Campaigns & Elections |
| Dewey: 324.973 |
| LCCN: 2003004215 |
| Series: Communication, Media, and Politics |
| Physical Information: 0.82" H x 6.1" W x 9.5" (1.01 lbs) 280 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Before Florida, there was a campaign. Though traditional on many levels of communication among candidates, media, and voters, the 2000 campaign also featured new and innovative communication approaches in the presidential, Congressional, and state elections. The Millennium Election highlights some of the most important campaign communication from the 2000 contests, looking at candidates' political messages, the media's campaign coverage, the impact of the Internet, and the political socialization of young voters. The authors' diverse studies and viewpoints show that we still have much to learn about traditional candidate-voter interactions as well as new forms of political communication--and these forms must work together to engage a new generation of voters. |