| 5 Paths to Persuasion: The Art of Selling Your Message Revised Edition Contributor(s): Miller, Robert B. (Robert Bruce) (Author), Williams, Gary A. (Author), Hayashi, Alden M. (With) |
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ISBN: 0749449942 ISBN-13: 9780749449940 Publisher: Kogan Page OUR PRICE: $14.23 Product Type: Paperback Published: May 2007 |
| Additional Information |
| BISAC Categories: - Business & Economics | Business Communication - General |
| Dewey: 658.45 |
| Physical Information: 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Identifying five types of executive decision makers, this title suggests approaches for catering a sales presentation that will appeal to charismatics, thinkers, sceptics, followers, and controllers. The method centres on the observation that different types of executives prefer to hear and see specific types of information. |