| About Face: The Secrets of Emotionally Effective Advertising Contributor(s): Hill, Dan (Author) |
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ISBN: 0749457570 ISBN-13: 9780749457570 Publisher: Kogan Page OUR PRICE: $26.96 Product Type: Hardcover - Other Formats Published: October 2010 * Not available - Not in print at this time * |
| Additional Information |
| BISAC Categories: - Business & Economics | Advertising & Promotion - Business & Economics | Consumer Behavior - General - Business & Economics | Marketing - General |
| Dewey: 659.101 |
| LCCN: 2010013860 |
| Physical Information: 0.76" H x 6.45" W x 9.55" (1.09 lbs) 212 pages |
| Descriptions, Reviews, Etc. |
Contributor Bio(s): Hill, Dan: - Dan Hill is an authority on the role of emotions in consumer and employee behavior and an expert in facial coding as an aid in measuring people's decision-making process. He is the founder and president of Sensory Logic, a scientific, research-based consulting firm that specializes in gauging and helping to enhance companies' sensory-emotional connection with consumers. He has appeared on CNN, the Today Show, MSNBC, and Fox Business. He is the author of Emotionomics: Leveraging Emotions for Business Success, About Face: How to Make Sure Advertising Is On-Emotion and On-Message, Body of Truth: Leveraging What Consumers Can't or Won't Say, and Face Time: How the 2008 Presidential Race Reveals the Importance of Being On-Emotion in Politics, Business and in Life. |