| The Grocers: The Rise and Rise of Supermarket Chains Contributor(s): Seth, Andrew (Author), MacNeice, Brian (Author) |
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ISBN: 0749461047 ISBN-13: 9780749461041 Publisher: Kogan Page OUR PRICE: $23.74 Product Type: Paperback - Other Formats Published: January 2011 |
| Additional Information |
| BISAC Categories: - Business & Economics | Industries - Retailing - Business & Economics | Consumer Behavior - General |
| Dewey: 381.456 |
| LCCN: 2010036873 |
| Physical Information: 0.53" H x 6.14" W x 9.14" (0.77 lbs) 208 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: The Grocers is an authoritative history and analysis of the British supermarket industry, completely updated in this new edition. It describes the fiercely competitive struggle between the major players and analyses the successes and failures of well-known brands. It tells the continuous story of Britain's undoubted winner, Tesco, who is dominant in its home market and increasingly successful in international markets such as the USA, and Asda, owned by Wal-Mart, the biggest retailer in the world. The book examines the main players in the ever-changing European market and the Wal-Mart dominated USA market. The authors identify the key factors behind success so far and the qualities that will be needed to survive and win in this evolving industry. Highlighting internet shopping and other "new ways of shopping," The Grocers discusses how challengers such as Ocado, an internet-only retailer, will create new challenges for existing companies. The third edition covers the extensive developments that have revolutionized the grocery trade in the last 10 years, including regional players taking over established, global brands. Moreover, it examines current issues such as retailing in a recession, the rise of the hard discounters, and increasing international competition. |
Contributor Bio(s): Randall, Geoffrey: - Geoffrey Randall is a leading marketing consultant with expertise in the supermarket industry. He is a graduate of the Harvard Business School's International Teachers Program. Together with Andrew Seth, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005). Seth, Andrew: - Andrew Seth is a marketing practitioner and Board Chairman of the Added Value agency. He is also an expert commentator on the supermarket industry. Seth is a graduate of the Harvard Business School's Advanced Management Program. Along with Geoffrey Randall, he is the author of The Grocers (now in its 3rd edition) and Supermarket Wars (2005). |