| A Quick Start Guide to Online Selling: Sell Your Product on Ebay Amazon and Other Online Market Places Contributor(s): Parkin, Margaret (Author) |
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ISBN: 0749461594 ISBN-13: 9780749461591 Publisher: Kogan Page OUR PRICE: $14.39 Product Type: Paperback - Other Formats Published: October 2010 |
| Additional Information |
| BISAC Categories: - Business & Economics | Sales & Selling - General - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Marketing - General |
| Dewey: 658.872 |
| Series: New Tools for Business |
| Physical Information: 0.3" H x 5.12" W x 7.9" (0.33 lbs) 136 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Anyone with access to a broadband connection can make money online. Unlike "brick and mortar" business, the online world has low entry costs. Selling products and services online can have major advantages for businesses, leading to increased profitability and lower costs. In this book, new media marketing specialist Cresta Norris explains the fundamentals of online selling, the advantages of doing so, what to consider when creating an online shop, and the pitfalls to avoid. She explains online payments, creating an online shop, search engine optimization, pay-per-click advertising, distance selling, online trading, fulfilling customer orders, and planning for e-commerce. She also includes an array of international case studies. |
Contributor Bio(s): Norris, Cresta: - Cresta Norris is former head of new media content at UKTV, a joint venture between Virgin and the BBC. She has created online content for the marketing arms of the BBC and has also worked for them as a radio producer. |