Evaluating Public Relations: A Guide to Planning, Research and Measurement Contributor(s): Watson, Tom (Author), Noble, Paul (Author) |
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ISBN: 0749468890 ISBN-13: 9780749468897 Publisher: Kogan Page OUR PRICE: $43.69 Product Type: Paperback Published: June 2014 |
Additional Information |
BISAC Categories: - Business & Economics | Public Relations |
Series: PR in Practice |
Physical Information: 0.6" H x 6.1" W x 9.1" (0.65 lbs) 208 pages |
Descriptions, Reviews, Etc. |
Publisher Description:
Evaluating Public Relations advises PR practitioners at all levels how to demonstrate clearly and objectively the impact that their work has to their clients and managers. The authors draw on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies, illustrated throughout with many award winning case studies and interviews. This new edition includes full coverage and advice on the new industry standards on PR measurement. Covering both theory and practice, Evaluating Public Relations is an essential handbook for both students and experienced practitioners. |