Customer-Centric Marketing: Supporting Sustainability in the Digital Age Contributor(s): Richardson, Neil (Author), Kelley, Neil (Author), James, Jon (Author) |
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ISBN: 074947209X ISBN-13: 9780749472092 Publisher: Kogan Page OUR PRICE: $33.24 Product Type: Paperback - Other Formats Published: February 2015 |
Additional Information |
BISAC Categories: - Business & Economics | E-commerce - Internet Marketing - Business & Economics | Green Business - Business & Economics | Development - Sustainable Development |
Dewey: 658.812 |
LCCN: 2014042584 |
Physical Information: 0.54" H x 6.14" W x 9.21" (0.81 lbs) 256 pages |
Descriptions, Reviews, Etc. |
Publisher Description: A major challenge facing businesses today is how to grow while engaging in recognizably sustainable practices. It is not enough to just be sustainable; the challenge is communicating it and getting the customer involved in the message. Customer-Centric Marketing addresses sustainable marketing planning, its barriers, and how to overcome them by demonstrating how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better relationships and increased effectiveness. Ideal for senior marketing professionals and students of digital marketing and marketing strategy, this accessible and straight to-the-point book uses case studies to show how the marketing theories and tools work in actual business scenarios. |