| Campaigns That Shook the World: The Evolution of Public Relations Contributor(s): Rogers, Danny (Author), Sorrell, Martin (Foreword by) |
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ISBN: 0749475099 ISBN-13: 9780749475093 Publisher: Kogan Page OUR PRICE: $31.49 Product Type: Paperback - Other Formats Published: October 2015 |
| Additional Information |
| BISAC Categories: - Business & Economics | Public Relations - Business & Economics | Marketing - General - Social Science | Popular Culture |
| Dewey: 659.2 |
| LCCN: 2015031271 |
| Physical Information: 0.49" H x 6.14" W x 9.21" (0.73 lbs) 232 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: Over the past four decades, a series of groundbreaking PR campaigns have helped to shape popular culture and influence public opinion. With a foreword from WPP CEO MartinSorrell, "Campaigns that Shook the World" provides the inside story on 10 of these pivotal campaigns, examining their strategy and tactics, the imagery and icons they created, and the powerful personalities behind them. Each chapter is built around extended case studies (Dove's Campaign for Real Beauty, London 2012Olympic Games), and provides an accessible account of modern PR and its interaction with cultural icons, such as the RoyalFamily, Margaret Thatcher, David Beckham, the Rolling Stones, and newsworthy events, including Barack Obama's 2008 Presidential campaign. |