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According to many reports, the physical retail experience is in crisis as more and more consumers shift to internet shopping. Despite this, the majority of global purchases still happen offline, from 90% of sales in the US through to 92% of sales in the UK and 94% in China. The big change is that today's shopper seeks content and advice online before buying in store. Omnichannel Retail celebrates all the advantages of the physical shopping experience, from its sensory selection through to try-before-you buy, and its potential for providing an instant and profitable retail solution, while explaining the imperative of bringing the power of digital and an omnichannel experience to everyday shopping.

Connecting the digital customer to the physical customer, Omnichannel Retail delivers a wealth of opportunities for the bricks and mortar store, including an enhanced customer journey, effortlessly tailoring specific products to a particular customer, exploiting surge pricing, upselling lucrative products and above all, building real, and profitable, relationships with your best customers. Based on over thirty years in loyalty marketing, Tim Mason diligently addresses the challenges facing retailers, providing tangible and proven solutions to capitalize on the changing retail landscape.

Miya Knights has nearly 20 years' experience as a journalist, editor and research director specializing in enterprise technology use in retail. She has spent this time reporting on the demands and challenges faced by retailers and which technologies can best support their needs in addressing ever-more complex consumer expectations and behaviors. She also has comprehensive knowledge and understanding of vendor market trends.

Prior to joining Eagle Eye Solutions as Head of Industry Insight, she was Global Technology Research Director at Planet Retail, and a Senior Research Analyst with IDC Retail Insights, having edited Retail Technology magazine for 10 years, which she now also owns and publishes. Miya is consistently ranked as one of the industry top ranked retail influencers, and has recently appeared on the BBC, ITN and Sky News, as well as regularly speaking at or moderating industry events. As a journalist Miya regularly contributed to many publications, including The Times, The Independent, Financial Times, E&T Magazine, HRZone, TechWeekEurope UK, CIO UK, Computer Weekly, IT Pro, Cloud Pro, v3.co.uk and Computing. She has a Masters Degree in English Literature and Language from the University of Oxford.