| CIM 97 Inter Marketing Strategy Contributor(s): Fifield (Author), Fifield, Paul (Author), Unknown, Author (Author) |
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ISBN: 0750635827 ISBN-13: 9780750635820 Publisher: Butterworth-Heinemann OUR PRICE: $33.20 Product Type: Paperback Published: April 1998 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - General |
| Dewey: 658.848 |
| Series: Marketing Series |
| Physical Information: 176 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This is an updated edition of the popular workbook written for students studying the International Marketing module in the CIM Diploma. Each unit contains objectives, test tasks, practical examples and case studies, questions to test knowledge, a chapter summary, and revision tips. |