| The CIM Handbook of Export Marketing: A Practical Guide to Opening and Expanding Markets Overseas Contributor(s): Noonan, Chris (Author), Campbell, Ian (Foreword by) |
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ISBN: 0750643463 ISBN-13: 9780750643467 Publisher: Butterworth-Heinemann OUR PRICE: $68.35 Product Type: Paperback Published: October 1999 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Exports & Imports - Business & Economics | Marketing - General |
| Dewey: 658.848 |
| LCCN: 00551716 |
| Series: Chartered Institute of Marketing (Paperback) |
| Physical Information: 1.3" H x 7.52" W x 9.72" (2.60 lbs) 601 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: A practical guide to the problems faced by those in the field of international marketing. It focuses on the practical problems faced by exporting companies when they set up overseas. It aims to assist the export marketer to travel, trade and market internationally with increased confidence and a broader perspective of the scope of his or her role. |