| CIM Coursebook 01/02 International Marketing Strategy Contributor(s): Carter, Steve (Author), Fifield, Paul (Joint Author), Lewis, Keith (Joint Author) |
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ISBN: 0750653124 ISBN-13: 9780750653121 Publisher: Butterworth-Heinemann OUR PRICE: $23.74 Product Type: Paperback Published: July 2001 |
| Additional Information |
| BISAC Categories: - Business & Economics | International - Marketing - Business & Economics | Marketing - General |
| Dewey: 658.8 |
| Series: CIM Coursebook S |
| Physical Information: 240 pages |
| Descriptions, Reviews, Etc. |
| Publisher Description: This text is a coursebook tailored specifically for students undertaking the International Marketing Strategy module of the CIM Certificate. Completely revised and updated to fit in with the syllabus, the book is officially endorsed by the CIM and approved by the CIM Chief Examiner. |